Van Gogh BNB

Van Gogh AirBNB brand activation

Brand Activation   19th December 2017 - Catalyst Agency


What is it?

Art Institute of Chicago and Airbnb invited the public to spend a night in Van Goh’s bedroom. The first nights sold in less than 5 minutes.

And why is this a campaign we love?

A very creative execution, and garnered plenty of PR exposure globally.

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