Experiential Marketing

2019 Experiential Trends Report

2019 Experiential Trends Report

Innovative tech is shaking up the world of experiential marketing. At Catalyst, technology advancements are at the forefront of our business. We use our creativity to wield new technology into cutting-edge marketing campaigns that create unforgettable experiences. Here we’ll reveal the five experiential trends all companies should know in 2019 to keep customers flocking to your brand.

Retailtainment: How You Can Implement it to Engage Your Customers?

Retailtainment: How You Can Implement it to Engage Your Customers?

Have you heard the buzz word ‘Retailtainment” and wondered what it means exactly? For those that don’t know, it is the practice of using retail marketing as entertainment. In other words, using an experience involving activities, sound, emotion, and ambiance to pique customer interest and facilitate a mood that motivates buying. At a time when e-commerce is rapidly growing at the expense of in-store purchasing, retailtainment breathes life into the retail world, adding a new lure to bring people into brick-and-mortar stores.

Campaigns We Love | 16 Oct 19

Pernod Ricard partners with Boiler Room

Pernod Ricard partners with Boiler Room

What is it?

A partnership between Boiler Room & Pernod Ricard, who for the first time is grouping its brands together for a joint partnership “Créateurs de Convivialité,” centred on uniting people around authentic, shared moments.

The partnership will tour festivals and include a series of interactive, multimedia exhibitions that “tell the stories behind each festival music pillars,” with the first one to take place in Peckham London. 

Campaigns We Love | 20 Sep 19

Technology giant Samsung goes experiential at Vivid Sydney

Technology giant Samsung goes experiential at Vivid Sydney

What is it?

"Samsung reveals a wonderland of light at Vivid 2019" 

Campaigns We Love | 22 Aug 19

Experiential marketing at its best - The Hendricks gin portal

Experiential marketing at its best - The Hendricks gin portal

What is it?

A portal to another world. A Hendricks world. In March we saw Hendricks create the Phone box ‘gin’ portal. Actors in fantastical costumes surprised passers by and invited them to step inside a flower filled phone box. What awaited them was not expected. A fully immersive gin tasting room where guests could taste and experience the brands new tipple.

This August Hendricks are launching The Launderette. Which we expect to be just, if not more, wonderous as the previous portal.

Campaigns We Love | 13 Aug 19

Pernod Ricard takes Malibu Games campaign global

Pernod Ricard takes Malibu Games campaign global

What is it?

The Malibu Games was divised by Pernod Ricard a year ago as a three day brand experience which brought back to life classic summer water games from much loved TV shows.

This year the games are back! With an increased influencer program which includes 32 influencers taking part in the games from nine nations.

Campaigns We Love | 06 Aug 19

WELCOME TO THE JÄGERHAUS

WELCOME TO THE JÄGERHAUS

What is it?

 

Since it appeared in 2015, The JägerHaus has become one of the most sought after installations at festivals across the UK. It is a roaming pop up venue which delights festival goers with music, art and drinks. Showing up at Bestival, Kendal Calling, Lovebox and many more.

Why do we love it?

 

Campaigns We Love | 02 Aug 19

Hendrick Gin's brand activation using scents

Hendrick Gin's brand activation using scents

What is it? 

Bringing scents to audiences is always a challenge - more difficult than visuals or sound - but Hendrick’s Gin took it to the next level by activating with scents in the London Tube. They created a first of its kind tunnel wrap featuring scented posters that replicated the key flavors (rose, cucumber) in their gin. They also threw in panels with text that directed passersby to their nearest bar, so they can order a Hendrick’s gin and tonic! Hendrick's are veterans when it comes to Underground marketing.

Campaigns We Love | 31 Jul 19

New Balance's online-to-offline pop-up

New Balance's online-to-offline pop-up

What is it?

New Balance’s campaign saw the sneaker brand open a pop-up pub, called the Runaway, in London! The brand collaborated with social fitness app Strava to launch four marathon-themed challenges for runners taking on the Spring Marathon. When runners join the Strava Challenge, they'll receive a Runaway Card -- which turns miles run into currency.

Top 5 Experiential Charity Campaigns

Top 5 Experiential Charity Campaigns

This is the age of the Internet...but can everything be done online?

Marketers are actually increasingly turning to experiential marketing. It is able to offer personalization and connection, which are hard to achieve through online advertising. This is especially key for charities looking to expand their reach since they face an added obstacle: many feel indifferent in face of messages from charities. Without direct impact to our daily lives, the problems of the world can appear very far away.