Campaigns We Love

Campaigns We Love | 16 Oct 19

Pernod Ricard partners with Boiler Room

Pernod Ricard partners with Boiler Room

What is it?

A partnership between Boiler Room & Pernod Ricard, who for the first time is grouping its brands together for a joint partnership “Créateurs de Convivialité,” centred on uniting people around authentic, shared moments.

The partnership will tour festivals and include a series of interactive, multimedia exhibitions that “tell the stories behind each festival music pillars,” with the first one to take place in Peckham London. 

Campaigns We Love | 20 Sep 19

Technology giant Samsung goes experiential at Vivid Sydney

Technology giant Samsung goes experiential at Vivid Sydney

What is it?

"Samsung reveals a wonderland of light at Vivid 2019" 

Campaigns We Love | 22 Aug 19

Experiential marketing at its best - The Hendricks gin portal

Experiential marketing at its best - The Hendricks gin portal

What is it?

A portal to another world. A Hendricks world. In March we saw Hendricks create the Phone box ‘gin’ portal. Actors in fantastical costumes surprised passers by and invited them to step inside a flower filled phone box. What awaited them was not expected. A fully immersive gin tasting room where guests could taste and experience the brands new tipple.

This August Hendricks are launching The Launderette. Which we expect to be just, if not more, wonderous as the previous portal.

Campaigns We Love | 13 Aug 19

Pernod Ricard takes Malibu Games campaign global

Pernod Ricard takes Malibu Games campaign global

What is it?

The Malibu Games was divised by Pernod Ricard a year ago as a three day brand experience which brought back to life classic summer water games from much loved TV shows.

This year the games are back! With an increased influencer program which includes 32 influencers taking part in the games from nine nations.

Campaigns We Love | 07 Aug 19

Delightful Twist by Coca-Cola

Delightful Twist by Coca-Cola

 

What is it ?

 

CocaCola wins the advertising game again with this creative campaign, which promotes recycling. The advert shows the iconic CocaCola ribbon swirling across ad spots ending with a finger which directs passers by to recycling stations.
The campaign is currently running in Central and Eastern Europe, and also made a stop at Bulgarian music festival ‘The Happy Energy Tour’, which had around 200,000 attendees last year.

 

Campaigns We Love | 06 Aug 19

WELCOME TO THE JÄGERHAUS

WELCOME TO THE JÄGERHAUS

What is it?

 

Since it appeared in 2015, The JägerHaus has become one of the most sought after installations at festivals across the UK. It is a roaming pop up venue which delights festival goers with music, art and drinks. Showing up at Bestival, Kendal Calling, Lovebox and many more.

Why do we love it?

 

Campaigns We Love | 02 Aug 19

Hendrick Gin's brand activation using scents

Hendrick Gin's brand activation using scents

What is it? 

Bringing scents to audiences is always a challenge - more difficult than visuals or sound - but Hendrick’s Gin took it to the next level by activating with scents in the London Tube. They created a first of its kind tunnel wrap featuring scented posters that replicated the key flavors (rose, cucumber) in their gin. They also threw in panels with text that directed passersby to their nearest bar, so they can order a Hendrick’s gin and tonic! Hendrick's are veterans when it comes to Underground marketing.

Campaigns We Love | 31 Jul 19

New Balance's online-to-offline pop-up

New Balance's online-to-offline pop-up

What is it?

New Balance’s campaign saw the sneaker brand open a pop-up pub, called the Runaway, in London! The brand collaborated with social fitness app Strava to launch four marathon-themed challenges for runners taking on the Spring Marathon. When runners join the Strava Challenge, they'll receive a Runaway Card -- which turns miles run into currency.

Campaigns We Love | 19 Jul 19

Kahlua tells you to rethink social media in this new campaign

Kahlua tells you to rethink social media in this new campaign

What is it?

Liquor brand Kahlua recently launched a campaign called “Zero Likes Given” that is both fun and thought-provoking. The highlight of the campaign is an exhibition in New York City curated by actress Jackie Cruz, of Orange is the New Black fame. It will showcase photos that have been posted on Instagram that have gotten...zero likes. The brand also developed a #bottomnine tool, the opposite of the popular #bestnine tool, to help users generate their worst-performing photos on Instagram.

Campaigns We Love | 18 Jul 19

Grab responded to haters in this genius marketing move

Grab responded to haters in this genius marketing move

What is it?

In response to a user comment on ride-sharing app Grab’s Instagram, claiming that its OOH ads are “useless”, the Singaporean company devised an idea for their marketing campaigns to be more “useful”. It started distributing complimentary bottles of water to its customers in cars as a small token of appreciation! These bright green boxed waters featured six designs, each with one letter of the word “thanks”. Grab even rewarded customers who collected all six boxed waters with a SG $50 ride voucher.