Experiential art by HP
What is it?
HP created a unique experience for Panorama music festival. 'The Lab' was a collection of interactive art instilations created by New York based designers. 'The Lab' featured experiences such as a room filled with solar powered "vines" which reacted to movement, a mirrored design instilation & the finale - a 360 cinematic dome.
Why do we love it?
HP is adding to festival goers experiences, communictaing the brands technology in an engaging unobtrusive, truely memorable way. Instead of confronting consumers with big brand logos.