KFC - Re-ignite your passion

KFC HK- Re-ignite your passion

Advertising   19th December 2017 - Catalyst Agency

What is it?

KFC created an on-site video at a KFC location, instantly taking a photo of the customer, and reproducing a younger version of the customer onto the meal tray paper.

This then sparked a conversation with the customers, talking about what they were passionate about when they were younger.

The video ends with - “The most important thing about living is to have passion. Do you have passion?”

This was in conjunction with the new black pepper chicken which had returned to KFC’s menu - so KFC also wanted to check if people’s passions had been “re-ignited” (in Chinese the term “returned” can also be used).

And why is this a campaign we love?

It’s a great example of a brand story with a purpose. The campaign was very well-received with over 870,000 views and 6,300 likes on Facebook.

Recommended Articles

What is it? Billboard ads spray painted with biodegradable paint onto biking paths. They were used to promote a local coffee shop that was out of the way for cyclists. And why is this a campaign we love? This is a great example of how creativity comes into play in places that aren’...
KOLs are all the rage in Hong Kong and are an integral part of most social media and digital strategies these days. Here we'll teach you how to approach the KOL selection process. 1. When looking at KOLs, think about whether they really are KOLs. The term has been watered down quite a bit,...
The holiday season sees world famous retailers in the shopping hotspots of London, New York and Paris wowing passers-by with their over-the-top holiday window displays to excite and delight. From magical characters, fantastical lands and traditional stories reimagined to a taste of the old and new...