KFC - Re-ignite your passion

KFC HK- Re-ignite your passion

Advertising   19th December 2017 - Catalyst Agency

What is it?

KFC created an on-site video at a KFC location, instantly taking a photo of the customer, and reproducing a younger version of the customer onto the meal tray paper.

This then sparked a conversation with the customers, talking about what they were passionate about when they were younger.

The video ends with - “The most important thing about living is to have passion. Do you have passion?”

This was in conjunction with the new black pepper chicken which had returned to KFC’s menu - so KFC also wanted to check if people’s passions had been “re-ignited” (in Chinese the term “returned” can also be used).

And why is this a campaign we love?

It’s a great example of a brand story with a purpose. The campaign was very well-received with over 870,000 views and 6,300 likes on Facebook.

Recommended Articles

DeLonghi is a coffee machine brand that launched a fully automatic machine (the PrimaDonna Elite) to their target market in Australia. It is claimed to make barista-quality coffee by offering several customizable options. They also have a corresponding app you can use to operate the machine from an...
  What is it? MUJI used their pens to create an animated light display with the Eiffel tower. And why is this a campaign we love? Simple idea leading to a beautiful and memorable execution.