AIG anti discrimination campaign which turned heads!
What is it?
A campaign with a clear message 'diversity is strength'. A special fabric was developed. From the outside it looks completely black but when stretched, all the colours of the rainbow are revealed. The campaign was supported by the All Blacks rugby team with a powerful video which spread world wide.
Why do we love it?
This campaign spoke to AIG's brand vision to 'Change the world'. The campaign aimed to make a stand in a real and unique way which made people sit up and listen.