Advertising campaigns

Experiential advertising campaign from Cigna

Experiential advertising campaign from Cigna

What is it?

 

Recognising stress as something which affects us all Cigna created a powerful campaign which 'visualises' stress. Working with doctors, technologists and artists, this campaign "included a global launch event, “See Stress Differently”, in London, showcasing the physical signs of stress on the body and mind in real-time by using a composition of biometric data and digital art to educate the public about how stress affects us emotionally and physically." (Marketing Interactive)

The power of Music in Marketing

The power of Music in Marketing

Standing out from the crowd is only getting harder, with brands having to get more creative to win customers attention.

Music is one tool which brands can turn to too differentiate themselves from others. Why? Music has the unique power to trigger emotions. From sadness to happiness or even nostalgia, music makes you feel and if utilized successfully can make you feel that same way about a brand, a powerful tool to influence consumers behaviors.

We have rounded up some of our favourite campaigns which harness music and emotion in remarkable ways.

 

Campaigns We Love | 31 May 19

BMW creates hilarious video roasting Mercedes

BMW creates hilarious video roasting Mercedes

What is it?

With 3.5 million views on YouTube BMW's new video roasting Mercedes is a hit! 

Why do we love it? 

Funny yet respectful. BMW have managed to turn the retirement of the Mercedes CEO into a PR storm for themselves. 

Campaigns We Love | 24 Apr 19

Burger King. Forever pushing marketing boundaries!

Burger King. Forever pushing marketing boundaries!

Leading the risk taking game! 

At the end of 2018, same-store sales at Burger King were up by 1.7 percent compared to last year, and restaurant growth (net unit count growth) increased by 6 percent, as reported during a recent earnings call with parent company Restaurant Brands International (RBI).

Could this be down to some of the unique marketing tactics emplyed by the brand? Burger King is leading the way in creative marketing, which is why its a brand we LOVE! 

Here are our top 5 Burger King marketing stunts! 

1. #eatlikeandy

Campaigns We Love | 24 Apr 19

Carlsberg 'Probably 'not' the best beer in the world'

Carlsberg 'Probably 'not' the best beer in the world'

What is it?

In April 2019 Carlsberg started to post some strange things - re tweeting negative comments about their own beer?! One example being "carlsberg tastes like stale breadsticks". Why? This was all part of a bigger picture - a new brew! Launched along side a new ad campaign - making fun of its 30 year old slogan - 'Probably the best beer in the world'. Now 'Probably 'not' the best beer in the world. So we changed it'. Carlsberg U.K.'s VP marketing, Liam Newton, says in a statement: "At Carlsberg UK, we lost our way.

Campaigns We Love | 24 Apr 19

Beesexual - Pornhub saves the Bees!

Beesexual - Pornhub saves the Bees!

What is it?

In a bid to save the bees Pornhub created a whole new channel. Using the voices from famous Pornstars alongside suggestive funny videos of Bees polinating flowers, Pornhub have created a series of 'Bee Porn'. For every video watched Pornhub will donate money to Bee saving charities. 

Campaigns We Love | 10 Apr 19

AIG anti discrimination campaign which turned heads!

AIG anti discrimination campaign which turned heads!

What is it?

A campaign with a clear message 'diversity is strength'. A special fabric was developed. From the outside it looks completely black but when stretched, all the colours of the rainbow are revealed. The campaign was supported by the All Blacks rugby team with a powerful video which spread world wide. 

Our top 10 Empowering Women Campaigns

Our top 10 Empowering Women Campaigns

It’s almost that time again. Friday, March 8th is International Women’s Day (IWD). A day when the world celebrates the cultural, political, social, and economic achievements of women. As a focal point in the movement for women’s rights, the day also has underlying themes of anti-sexism, gender equality, and anti-discrimination.  How can your brand create an effective and empowering campaign to celebrate IWD? Here are 10 examples that will give you some inspiration.

Top 5 Weird and Wonderful CNY Campaigns

Top 5 Weird and Wonderful CNY Campaigns

The Chinese New Year is upon us again and 2019 brings a new zodiac sign-- the pig. The pig is a symbol of wealth and good luck, and it seems to be already working for the following brands. Each has launched a stand-out CNY marketing campaign which is resonating with their audience. While a bit weird at times, these five campaigns are also undeniably wonderful. Check them out for ideas and inspiration!


1. Gucci: Three Little Pigs

2018 Christmas advert round-up

2018 Christmas advert round-up

It’s that time of year again! When festive fever captures the globe.

For brands it’s a chance to capture the hearts, minds and wallets of frenzied Christmas shoppers!

But how?

The Christmas ad!

Here’s a round up of our favourites from 2018 -

1. John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis - Proving that celebrities always help to create a little magic!