Uber used a creative strategy to connect with consumers during the 2016 Chinese New Year. In cities around China and in Singapore, customers could use the Uber app to call for a real life lion dance at their location. They made a simple service that you could use, similar to how you would call for...
Deliveroo launches experiential marketing campaign with a giant slot machine
Experiential Marketing 12th March 2018 - Catalyst Agency
What is it?
To surprise hungry commuters, Deliveroo put a giant slot machine in the middle of Waterloo Station which dispensed prizes and food.
And why is this a campaign we love?
It’s eye-catching, it’s fun and it’s experiential.
What is it? Popular American snack brand Cheez-It recently introduced a new variety: “Snap’d” crackers that promise to be even cheesier and more munchable. To promote this product, Cheez-It filled a bunker, in an undisclosed location in the US, full of their new snack. Where is...
What is it? Built on Apple’s AR kit, you can easily place Ikea furniture inside your place to see what it looks like inside your home. Easily scan, browse, select, move and place. Makes the shopping experience much easier. And why is this a campaign we love? Using technology to solve...