Technology/ Digital

Retailtainment: How You Can Implement it to Engage Your Customers?

Retailtainment: How You Can Implement it to Engage Your Customers?

Have you heard the buzz word ‘Retailtainment” and wondered what it means exactly? For those that don’t know, it is the practice of using retail marketing as entertainment. In other words, using an experience involving activities, sound, emotion, and ambiance to pique customer interest and facilitate a mood that motivates buying. At a time when e-commerce is rapidly growing at the expense of in-store purchasing, retailtainment breathes life into the retail world, adding a new lure to bring people into brick-and-mortar stores.

6 interactive, experiential ideas for your conference.

6 interactive, experiential ideas for your conference.

“The ‘sit and get’ model that conferences traditionally employ is simply not designed for the way the human brain is wired to connect and learn.”

Conference attendees have much higher expectations in this modern era of content-on-demand. Attendees crave access to things they can’t read or achieve on their own. Demand is on the rise for interactivity, experience and engagement. Instead of just listening to speakers on stage, invite audiences to be the experts of their own experience and engage with each other to foster personalized learning and conscious connections. 

7 Social and Experiential Trends you need to know for this year!

7 Social and Experiential Trends you need to know for this year!

Innovations in technology are charging full speed ahead and as new developments surface, businesses and marketers have to be quick to adapt. If we don’t, we are sure to get left in the dust. This past year, we continued to see advancements in the realms of augmented reality and social media features. To help you stay up to speed, we have rounded up 8 social and experiential trends you should know about.


Social Trends


First up, let’s talk social...

Campaigns We Love | 15 Oct 18

Experiential art by HP

Experiential art by HP

What is it?

HP created a unique experience for Panorama music festival. 'The Lab' was a collection of interactive art instilations created by New York based designers. 'The Lab' featured experiences such as a room filled with solar powered "vines" which reacted to movement, a mirrored design instilation & the finale - a 360 cinematic dome. 

Free Downloads | 08 Oct 18

Event Technology Report 2018

Event Technology Report 2018

Event Technology report 2018

Technology is forever evolving, what was hot one month is old news the next. So to keep us & you on top of it all we have picked our favourite trends in 2018 so far. 

Get in touch if you would need help implementing one of these trends at your next event. 

Get a copy of our white paper now by filling in the form below:

 

Campaigns We Love | 17 Sep 18

Nat Geo's pioneering AR campaign: Further Base Camp

Nat Geo's pioneering AR campaign: Further Base Camp

What is it?

See FURTHER enabled audiences to experience the world’s first commercially-available untethered augmented reality headset, the Microsoft Hololens, a cutting-edge blend of the digital and physical worlds that will bring the Theory of Relativity to life through powerful visualizations.

Campaigns We Love | 14 Sep 18

Ford AI instillation

Ford AI instillation

What is it?

A unique instillation created with LED pannels & AI technology. Passers are invited to talk to the instilation sharing their passions; football, fashion, art etc The instilation then fills with content drawn for the particular passion. 

Guests are then encouraged to share their camera roll or social feed with it to create a completely unique personal video. 

Why do we love it?

Personal, engaging & eye catching. New technology making the brand the talk of the town! 

Campaigns We Love | 20 Jun 18

Carrefour - Invisible Reality App

Carrefour - Invisible Reality App

What is it?

One shopping retailer in China made a bold decision - by developing a retail app which would have virtual stores spring up in different parts of China, right beside the doorsteps of competitors. Customers could use the app to purchase in virtual reality. It was a hit and received extensive media coverage throughout China.

Campaigns We Love | 20 Jun 18

Ikea - AR App

Ikea - AR App

What is it?

Built on Apple’s AR kit, you can easily place Ikea furniture inside your place to see what it looks like inside your home. Easily scan, browse, select, move and place. Makes the shopping experience much easier.

And why is this a campaign we love?

Using technology to solve frustrations such as furniture placement help create a much more enjoyable shopping experience.