BAM festival. A full scale, immersive Mercedes experience.
What is it?
An all singing, all dancing, 360° Mercedes experience. The first BAM festival started in 2018 and was a roaring success. Back for round two the infomous car brand upped their game with an even larger festival where automotive, technological innovation, lifestyle, fashion, food and drink, urban living, sustainability, e-sports and entertainment all intersect.
Why do we love it?
The aim of the festival was evidently to embody what the Mercedes brand is all about, and it definitely succeeded. Offering consumers the chance to taste an aspirational lifestyle with the car at the very heart of the experience drove connection on a subconscious level, creating brand understanding and of course all import UGC.