Acts of Kindness by Nippon Airways
What is it?
In a bid to engage audiences through stories, ANA has created a touching short film based on a true story. A couple visiting from overseas has trouble catching a taxi to the airport, and a kind old taxi drive takes them to the airport a couple hours away, for free.
And why is this a campaign we love?
It’s truly story-driven and goes against the conventions of social of short form video. We’ve learned from this that long-form video can do very well too.