Cathay Pacific brings the true meaning of Chinese New Year

Cathay Pacific explores the true meaning of CNY in moving ad

Advertising   12th March 2018 - Catalyst Agency


What is it?

To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.

And why is this a campaign we love?

It’s authentic and true to the Hong Kong culture. Nothing adapted, nothing translated - presented in a way that Hong Kongers know and understand.

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