Cathay Pacific brings the true meaning of Chinese New Year

Cathay Pacific explores the true meaning of CNY in moving ad

Advertising   12th March 2018 - Catalyst Agency

 

What is it?

To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.

And why is this a campaign we love?

It’s authentic and true to the Hong Kong culture. Nothing adapted, nothing translated - presented in a way that Hong Kongers know and understand.

Recommended Articles

What is it? New Brand Identity for Russia with a visually beautiful solution based on the style of the Constructivism movement which was the last and most influential modern art movement to flourish in Russia in the 20th century. The name RUSIA is placed on a combination of shapes that make...
What is it?  American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when...