During the summer of 2015, Sprite partnered with the marketing agency Isobar for a summer-themed campaign that had the goal of getting China’s teenagers off their phones and outdoors. Their target audience were students who reportedly don’t get the most of their summer vacation because...
Stella Artois creates a mesmerising 'Sensorium'
Experiential Marketing 1st June 2018 - Catalyst Agency
What is it?
An immersive event which allowed guests to experience all the senses of Stella Artois. A sit-down meal which came alive before your eyes.
Why is it a Campaign we love?
It is completely unique & therefore memorable. Completely enveloping guests in the brand.
What is it? Telstra identified two key insights to initiate this idea 1. the target audiences’ love of taking selfies 2. Most selfies at festivals look the same. So, in April when it was announced nationally that selfie sticks were to be banned at the festival, the scene was set! Telstra...
Event Technology report 2018 Technology is forever evolving, what was hot one month is old news the next. So to keep us & you on top of it all we have picked our favourite trends in 2018 so far. Get in touch if you would need help implementing one of these trends at your next event....