MUJI Tokyo Pen Pixel

Creative brand activation gives MUJI pens a new purpose!

Brand Activation   19th December 2017 - Catalyst Agency


What is it?

MUJI used their pens to create an animated light display with the Eiffel tower.

And why is this a campaign we love?

Simple idea leading to a beautiful and memorable execution.

Recommended Articles

Why should you download this report? Summer is well in full swing, and naturally we thought it’d be a great opportunity to share some great summer activations as inspiration for your brand. There are many opportunities for brands to be creative during the summer, as audiences quench for fun...