McDonald's brings the New York Yellow Cab to Hong Kong

McDonald's brings the New York Yellow Cab to Hong Kong

Experiential Marketing   14th March 2018 - Catalyst Agency

What is it?

To bring attention to the McDonald’s New York style burger, McDonald’s decided to bring the iconic New York Yellow Taxi to Hong Kong. People could flag it down, and it would take them to the nearest McDonald’s joint for a free burger.

And why is this a campaign we love?

Creative and plays onto the dynamics of the Hong Kong market well.

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