KLM's Google Home Smart Pack Assistant

KLM's Google Home Smart Pack Assistant

Advertising   12th March 2018 - Catalyst Agency

What is it?

To help travellers with packing, KLM created an app with Google Home to remind people of what they needed to pack.

And why is this a campaign we love?

It’s truly an innovative use of voice-activated technology in a space where few brands have explored. Not to mention, it’s useful!

Recommended Articles

What is it? McDonald’s Hong Kong has created a spot, depicting the #LittleBigMoments - featuring its Big Mac and other McDonald’s foods. And why is this a campaign we love? It’s a simple ad, true to life in Hong Kong. High quality production.
What is it? State Farm created a branded pop up house which provided festival goers with wifi, a/c, lockers & gifts.  Why do we love it? This unique activation enhanced music festival guests experiences. Leaving a lasting impression on those who entered. They successfully livened up a...
What is it? How do you make a brand activation come alive for a city that never sleeps like Hong Kong? For their 2016 Summer Marketing campaign Heineken activated the global ’Shape your City’ campaign in Hong Kong with the first fully branded Tram bar experience. This experiential...