As a popular brand for fashion and luxury goods, Burberry found a way to offer a 2016 Chinese New Year experience that highlighted some of their products to their audience in China. Using WeChat, users could shake, swipe, and tap on their phones to unwrap a variety of digital presents. After...
KLM's Google Home Smart Pack Assistant
Advertising 12th March 2018 - Catalyst Agency
What is it?
To help travellers with packing, KLM created an app with Google Home to remind people of what they needed to pack.
And why is this a campaign we love?
It’s truly an innovative use of voice-activated technology in a space where few brands have explored. Not to mention, it’s useful!
As one of the most iconic Asian beers, Tiger Beer decided it was time to bring the Chinese New Year to an audience beyond Asia. With their “Say it with Tiger” campaign, they created a microsite with a greeting generator where users throughout the world had the opportunity to create,...
What is it? To drive awareness about the problem of food waste, Morton Salt created a font completely with wasted food. In America over 150,000 tons of food ends up in the trash. And why is it a campaign we love? It's shows people the problem in a creative way, instead of telling it.