Glade Museum of Feelings
What is it?
An immersive interactive experience with specially curated Glade fragrances, in the heart of New York City. Turned every day emotions into art. The algorithm fed in real time data from weather conditions, traffic and social media sentiment.
Scent and light driven exhibits provoked different responses, and those emotions instantly became part of the data visualization.
And why is this a campaign we love?
A truly innovative and interactive experience marrying the best of data and experiential marketing.