Beefeater Pink your Gin

Beefeater Billboard with a summer twist

Brand refresh   1st June 2018 - Catalyst Agency


What is it?

A summer marketing campaign for Beefeater with a twist. Filling London's tube stations with the smell of strawberries to promote its new flavour. 


Why is it a Campaign we love?

Thinking outside the box, turning what could of been a very ordinary advertising campaign into something exciting. 

Recommended Articles

What is it? To drive awareness about the problem of food waste, Morton Salt created a font completely with wasted food. In America over 150,000 tons of food ends up in the trash. And why is it a campaign we love? It's shows people the problem in a creative way, instead of telling it.
  What is it? MUJI used their pens to create an animated light display with the Eiffel tower. And why is this a campaign we love? Simple idea leading to a beautiful and memorable execution.
What is it? To promote booking flexibility, Scoot created a 90s boyband style music video to boost awareness of the initiative. And why is this a campaign we love? It’s funny and relatable to the target audience. Most people who are travelling these days grew up in the 80s and 90s.