6 experiential marketing trends to dominate 2017
Experiential marketing focuses on delivering an immersive brand experience that evokes emotions and creates strong lasting impressions. Immersing consumers into a brand universe has proven to be very efficient.
According to the EventTrack report 2016, "74% of consumers say engaging with branded event marketing experiences makes them more likely to purchase the products being promoted".
From virtual reality to social awareness, we identified 6 experiential marketing trends to help you dominate 2017.