'You VS. Maria Sharapova' American Express activation

'You VS. Maria Sharapova' American Express activation

Event Sponsorship   15th October 2018 - Catalyst Agency

What is it? 

American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset. 

Why do we love it? 

This activation is pushing the boundaries of Technology. American Express made the most of their sponsorship by giving fans a memorable experience which they are sure to talk about. 

Recommended Articles

What is it? AXA are a gold sponsor of the NYC & London pride festivals. Supporting the LGBT community with activations led by their LGBT staff. Why do we love it? Supporting diversity & acceptance for your staff & customers to make positive change - creating real brand love! 
What is it? Savings specialists Rabodirect launched their campaign 'feel good about your savings', highlighting some of the good work they do to help local farmers with the money they raise. To bring this to the publics attention they created a pop up restaurant which served food from...