'You VS. Maria Sharapova' American Express activation
What is it?
American Express delighted fans by giving them the opportunity to play famous Tennis player Maria Sherapove. This is the first VR experience to include live-action, created by mapping out Maria's moves & actions, allowing participants to play her as if in real life when wearing the headset.
Why do we love it?
This activation is pushing the boundaries of Technology. American Express made the most of their sponsorship by giving fans a memorable experience which they are sure to talk about.