Sephora's memorable product launch
What is it?
A multisensory beehive created by PANDORA to launch their collection PANDORA Shine, a new 18 carat gold-plated sterling silver collection. The inspiration behind the collection was Bees, hence the hive experience which wowed guests every sense. The Humming Hubs came complete with the sound of Bees, LED light which created the movement of Bees and the experience was completed with gold flake ice cream.
Why do we love it?
It is creative, innovative and memorable. Every touch point is a photo opp. Every sense was catered for. Creating truely shareable content.