Morton Salt creates a font from discarded vegetables

Morton Salt creates a font from discarded vegetables

Advertising   7th May 2018 - Catalyst Agency

What is it?

To drive awareness about the problem of food waste, Morton Salt created a font completely with wasted food. In America over 150,000 tons of food ends up in the trash.

And why is it a campaign we love?

It's shows people the problem in a creative way, instead of telling it.

Recommended Articles

What is it? With 3.5 million views on YouTube BMW's new video roasting Mercedes is a hit!  Why do we love it?  Funny yet respectful. BMW have managed to turn the retirement of the Mercedes CEO into a PR storm for themselves. 
What is it? How do you make a brand activation come alive for a city that never sleeps like Hong Kong? For their 2016 Summer Marketing campaign Heineken activated the global ’Shape your City’ campaign in Hong Kong with the first fully branded Tram bar experience. This experiential...