Kiehl's is brought to life through a new pop up experience complete with AR.
What is it?
Kiehl's created a spectacular brand experience to promote it's product Calendula Serum-Infused Water Cream. The pop up included giant instillations and an AR experience. Users could, through their own devices, trigger the apperance of flowers which grew bigger and smaller depending on your location. Also included were photo opportunities and multiple brand related games.
Why do we love it?
Not only is this pop up seriously eye catching, Kiehl's have been smart. Allowing users to capture the AR experience and immediately upload photos to Instagram, in return redeeming an exclusive gift, ensuring UGC.