KFC high-tech suppertime stories
What is it?
An ingenious way of promoting the new bargin bucket, KFC delivered an experience the whole family could enjoy together. Transforming their buckets into a mini theatre. New bespoke bucket sleeves directed customers to a mobile app, here 'suppertime' stories could be found. Consumers were then directed to place their phone under the bucket which came to life with sound, light & vibrations.
Why do we love it?
With a fresh pair of eyes KFC found a new way to surprise and delight consumers.