How Burger King's rivalry with McDonald's sold 150,000 Whoppers
What is it?
Burger King is famous for its tongue in cheek campaigns which troll Mcdonald's and this one was a Whopper! In order to gain more downloads of their delivery app Burger King announced an ingenious campaign. They were giving away Whoppers for just 1 cent, BUT you could only redeem the voucher if you were stood in McDonalds! The app tracked your location, directed you to a McDonalds where you could download a voucher. It then directed you to the nearest Burger King.
Why do we love it?
The general public got how hilarious this campaign was! The app was downloaded more than 2 million times in 48 hours and 150,000 one-cent Whoppers have been redeemed. It pays to be bold!