Gentle Monster masters the art of retailtainment in China
What is it?
Gentle Monster, the Korean sunglasses brand, has become an inspiration in a new wave of shopping. Merging art, experience and retail. First launching their concept stores in Korea, the brand has expanded with stores across China. They do not disappoint. Consumers are rewarded with a multi-sensory experience which speaks to the brands latest collections. Giant instillations fill the shops with the product seemingly as a side note.
Why do we love it?
Gentle Monster has created a destination for experience not just shopping. Through the experience you fall in love with the brand and the look. It is this kind of innovation which breaths life back into brick and mortar retail, when all are saying it is dead.