Benefit's Glasto Pop-Up Reinvents The Beauty Destination
What is it?
Summer 2017 Benefit hit the UK festival season in an innovative and creative way. Creating a make-up & brow bar located just next door to the endless queues generated by Glasonbury festival. Guests could get pampered whilst killing the boredom!
Why do we love it?
Benefit recognised a need to think outside the box - by tapping into a market of bored festival goers who want to look good, Benefit reached a captive audience and made a lasting impression.