Haagen-Daaz - VR Honeybee Experience
What is it?
Haagen Daaz created a VR experience viewing the world from the angle of a honey bee. A highly immersive experience promoting the safety of honey bees.
And why is this a campaign we love?
Marketing has always been about telling stories - and in this case Haagen-Daaz told that story through Virtual Reality which is an innovative use of the medium.