American Apparel - Mobile App AR Experience

American Apparel - Mobile App AR Experience

Digital Solutions   20th June 2018 - Catalyst Agency

What is it?

American Apparel has created a mobile app driven AR experience. Customers can easily scan the product and receive more information about the product (such as reviews, colours, and pricing) and share with friends on social media and email.

Why is it a campaign we love?

By customising in-store experiences with technology, brands can leverage further purchasing opportunities from customers based on instant gratification.

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