Experiential advertising campaign from Cigna
What is it?
Recognising stress as something which affects us all Cigna created a powerful campaign which 'visualises' stress. Working with doctors, technologists and artists, this campaign "included a global launch event, “See Stress Differently”, in London, showcasing the physical signs of stress on the body and mind in real-time by using a composition of biometric data and digital art to educate the public about how stress affects us emotionally and physically." (Marketing Interactive)
Why do we love it?
This campaign speaks to us all in an unexpected way. Cigna has recognised a universal issue and approached it in an intriguing way which is sure to grab the attention of the "84% of the population" managing stress.