Articles and Infographics

6 interactive, experiential ideas for your conference.

6 interactive, experiential ideas for your conference.

“The ‘sit and get’ model that conferences traditionally employ is simply not designed for the way the human brain is wired to connect and learn.”

Conference attendees have much higher expectations in this modern era of content-on-demand. Attendees crave access to things they can’t read or achieve on their own. Demand is on the rise for interactivity, experience and engagement. Instead of just listening to speakers on stage, invite audiences to be the experts of their own experience and engage with each other to foster personalized learning and conscious connections. 

Turning inspiring art into marketing: top 5 brands!

Turning inspiring art into marketing: top 5 brands!

Art moves us in a way unlike anything else. It has the ability to pique interest and awaken inspiration. And, at the very least, it gets our attention. For these reasons, it can be a powerful component in a marketing campaign. When the right kind of art for a specific brand is incorporated in the right way, the results can be out of the park. So, how do you do it? Here are five of our favourite examples.

Key Takeaways from Marketing Pulse 2019 HK

Key Takeaways from Marketing Pulse 2019 HK

In case you missed it... From scary campaigns to the China Gen Z, to how to successed on Linkedin. Here are our 5 key takeaways from Marketing Pulse 2019. 

1) What is the key to a good campaign? According to the global head of brand marketing for Burger King; "it is an idea which scares you", doesn't take your brand to seriously and has the balls to make fun of the competition. 

These rules to live by are clearly seen here in the Whopper Detour campaign. 

Our top 10 Empowering Women Campaigns

Our top 10 Empowering Women Campaigns

It’s almost that time again. Friday, March 8th is International Women’s Day (IWD). A day when the world celebrates the cultural, political, social, and economic achievements of women. As a focal point in the movement for women’s rights, the day also has underlying themes of anti-sexism, gender equality, and anti-discrimination.  How can your brand create an effective and empowering campaign to celebrate IWD? Here are 10 examples that will give you some inspiration.

Top 5 Weird and Wonderful CNY Campaigns

Top 5 Weird and Wonderful CNY Campaigns

The Chinese New Year is upon us again and 2019 brings a new zodiac sign-- the pig. The pig is a symbol of wealth and good luck, and it seems to be already working for the following brands. Each has launched a stand-out CNY marketing campaign which is resonating with their audience. While a bit weird at times, these five campaigns are also undeniably wonderful. Check them out for ideas and inspiration!


1. Gucci: Three Little Pigs

7 Social and Experiential Trends you need to know for this year!

7 Social and Experiential Trends you need to know for this year!

Innovations in technology are charging full speed ahead and as new developments surface, businesses and marketers have to be quick to adapt. If we don’t, we are sure to get left in the dust. This past year, we continued to see advancements in the realms of augmented reality and social media features. To help you stay up to speed, we have rounded up 8 social and experiential trends you should know about.


Social Trends


First up, let’s talk social...

2018 Christmas advert round-up

2018 Christmas advert round-up

It’s that time of year again! When festive fever captures the globe.

For brands it’s a chance to capture the hearts, minds and wallets of frenzied Christmas shoppers!

But how?

The Christmas ad!

Here’s a round up of our favourites from 2018 -

1. John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis - Proving that celebrities always help to create a little magic!

How to capture the minds of Mothers and Children

How to capture the minds of Mothers and Children

Do you have a product or service designed for children? If so, you may have experienced some difficulty in marketing it effectively? For those wondering how to best reach kids, the truth is, you should really be targeting the mothers. Why? According to Social Media Today,

 

6 Brands Doing Event Sponsorship Right

6 Brands Doing Event Sponsorship Right

Event sponsorship is a trusted marketing tool for many corporate companies. In fact, 80% of marketers believe that live events are critical to a company's success. These events can range from sports tournaments to music festivals to art shows. Wherever a large group of people is gathering, an opportunity lies. But how do you make the most of your sponsorship investment?

In this blog, you will learn from the best as we have rounded up the most effective examples of event sponsorship by some of the biggest players in banking, insurance, logistics, and property.

5 Guidelines to a Successful Festival Activation

5 Guidelines to a Successful Festival Activation

From Clockenflap to Coachella, festivals span the globe each year and attract attendees from far and wide. People are drawn in as they want to attend, have a great time, and tell everyone how awesome it is!

This phenomenon creates a unique opportunity for brands to integrate into the festival experience. You can tap into a vast, captive crowd who, when if the festival is picked correctly, is your core demographic.

But how do you do so in a meaningful, memorable way and break through the noise surrounding you?