Powering fitness in health and wealth with HSBC FinFit

Experiential Marketing in Hong Kong

THE CHALLENGE

HSBC was looking to promote their new online platform, FinFit, demonstrating HSBC as a brand helping clients understand their financial fitness and gain investment knowledge, drawing traffic direct to branches for further consultancy services.

The Strategy

To generate street buzz around major business areas in Hong Kong, Catalyst bought the campaign’s key message, “Stay fit in health and wealth”, to life by offering healthy cold press juices to customers interested in their financial fitness.

A welcoming on-the-spot environment was designed for the public to engage with the FinFit online platform by transforming a mobile trike into a cold-pressed juice bar.

By completing a FinFit test, customers were offered the choice of three cold-pressed juice flavours designed around boosting their financial fitness.

To drive traffic direct to branches, customers were further incentivised with coupon redemptions if they visited the nearest HSBC branch for further strategic financial planning.

The Results

Successfully achieved FinFit daily activation targets:

  • Over 2000 FinFit tests completed over 9 major business areas around HK
  • 50% conversion driving traffic direct to branch
  • Client’s positive feedback and results from the campaign has resulted in another FinFit roll-out