What is it? To promote its new flights to Europe, Cathay Pacific took over the Fashion Walk area in Causeway Bay in Hong Kong with Hong Kong flight departure gates. At the departure gates you could play a game where if you pressed the button to stop at a departure time, you’d win tickets...
MUJI Tokyo Pen Pixel
Brand Activation 19th December 2017 - Catalyst Agency
What is it?
MUJI used their pens to create an animated light display with the Eiffel tower.
And why is this a campaign we love?
Simple idea leading to a beautiful and memorable execution.
What is it? Why don’t we write letters to our loved ones anymore? Veuve asked the same thing. So for its 2014 National US Tour, Veuve Clicquot created an experiential campaign - The Veuve Clicquot Champaign mail truck. The concept was based around reviving the lost art of...
October 20, 2016 [update] - The world of marketing is on the event horizon of some amazing changes with Virtual Reality. With VR also dawns a new age of Augmented Reality (AR) products. These new mediums will undoubtedly propel experiential marketing to a bold new level, but we need to know what VR...