Ikea - Climbing Wall

Ikea - Climbing Wall

Brand Activation   20th July 2018 - Catalyst Agency

What is it?

A lot of us spend a lot of time lounging, sleeping, eating—heck, living out of and off of Ikea furniture. In order to promote a new superstore coming to Clermont-Ferrand in the middle of France, IKEA created a fully functional climbing wall made from their signature modern furniture.

Passers-by were able to join in and give it a go, with safety equipment and
expert supervision provided. The activation was heaps of fun for the participants
and onlookers and proved the sturdiness of IKEA’s goods in a very interactive
way – great for encouraging brand trust going forward.

Key Takeaway:

Ikea pulled off an unconventional publicity stunt which spread locally and far
beyond, garnering global coverage and recognition for the store opening, but
also for the sturdiness of IKEA products.

Recommended Articles

What is it?  Open for one night only, The Hermes Party club hit Shanghai last year, bringing to life the spirit of the modern Hermes lady, who embodies wisdom, mystery and happiness. Catering to 1,000 guests the event had 10 rooms, each more mesmorising than the next.  Why do we love...
Pantone, a leading authority in color, has been providing color solutions for decades across a spectrum of industries. In order to celebrate their unique, vibrant color selection, Pantone created a pop-up café that helped immerse customers in a unique sensory experience. The 2016 pop-up caf...