Coca-Cola's personalised and interactive campaign in Macau

Experiential Marketing   18th July 2019 - Catalyst Agency

What is it?

To celebrate its 70th anniversary in Macau, Coca Cola launched a massive marketing campaign at the Venetian Macau Hotel. It included an interactive activation that showcased six historic and iconic settings in Macau, such as the Macau Grand Prix and the ruins of St. Paul’s Cathedral, with larger-than-life Coca Cola cans integrated into the display. They even created six limited edition can designs that featured these six locales. Of course, the experience was complete with a photo booth that printed selfies onto personalized Coca Cola bottles.

Why do we love it?

Coca Cola invoked the collective memory of these tourist hot-spots in Macau and was successful in engaging tourists from Mainland China and Hong Kong. It also elevated the brand activation by creating unique merchandise that guests could take with them!

Recommended Articles

Planning for ongoing social media efforts in Hong Kong for 2018? We heard your cry. Based on 2017’s top hotels on Facebook in Hong Kong, we created a Facebook pdf report covering everything you need to know that happened in the last year. Why should you download this FREE pdf report?...
What is it? The Economist are always on the look out for new readers who are what they call the 'globally curious'. In order to find such readers they often create experiential campaigns which will speak to that demographic. Their latest was this giant LED screen which they errected in...
Why should you download this report? Summer is well in full swing, and naturally we thought it’d be a great opportunity to share some great summer activations as inspiration for your brand. There are many opportunities for brands to be creative during the summer, as audiences quench for fun...