What is it? Telstra identified two key insights to initiate this idea 1. the target audiences’ love of taking selfies 2. Most selfies at festivals look the same. So, in April when it was announced nationally that selfie sticks were to be banned at the festival, the scene was set! Telstra...
Coca-Cola Times Square Sign
Brand Activation 19th December 2017 - Catalyst Agency
What is it?
Coca-Cola created the world’s first, and largest 3D robotic sign. It stands 68 feet tall and 42 feet wide, with 1,760 moving LED cubes.
And why is this a campaign we love?
It’s able to capture attention of audiences instantly. Not to mention, some very cutting-edge tech.
What is it? The Economist are always on the look out for new readers who are what they call the 'globally curious'. In order to find such readers they often create experiential campaigns which will speak to that demographic. Their latest was this giant LED screen which they errected in...
What is it? Who hasn’t looked into the night sky eager for a chance to catch a shooting star? As part of their “Wish in a Bottle” campaign Coca-Cola’s created a fantastic stunt for the Summer Love festival in Israel, which draws thousands of teenagers from all over the...