What is it? Mastercard and Swarovski have created a virtual reality showroom, allowing users to enter different rooms to view the different products of Swarovski. Each item can be seen in greater detail and immediately purchased. The VR headset is also made from Swarovski. And why is it a...
Coca-Cola Times Square Sign
Brand Activation 19th December 2017 - Catalyst Agency
What is it?
Coca-Cola created the world’s first, and largest 3D robotic sign. It stands 68 feet tall and 42 feet wide, with 1,760 moving LED cubes.
And why is this a campaign we love?
It’s able to capture attention of audiences instantly. Not to mention, some very cutting-edge tech.
During the summer of 2015, Sprite partnered with the marketing agency Isobar for a summer-themed campaign that had the goal of getting China’s teenagers off their phones and outdoors. Their target audience were students who reportedly don’t get the most of their summer vacation because...
What is it? The House of Peroni - Making a stylish statement. Likening the brand to a fashion house. Creating a series of events & pop ups throughout Europe. Why is it a Campaign we love? Creative & immersive. A Campaign which can be used across multiple channels, through event...