Cathay Pacific brings the true meaning of Chinese New Year
What is it?
To bring home the idea that Chinese New Year is all about being together, Cathay Pacific created a real story based on parents and a daughter who had moved to Japan to start her own business.
And why is this a campaign we love?
It’s authentic and true to the Hong Kong culture. Nothing adapted, nothing translated - presented in a way that Hong Kongers know and understand.