Caliburger - Face Recognition Ordering Machine
What is it?
Caliburger is linking facial recognition to its loyalty program. Software installed in ordering kiosks recognises registered members as they approach and activates data in their loyalty accounts based on previous purchases. It can then provide these as suggestions and display their favourite meals.
And why is this a campaign we love?
Personalisation shows the customer that the brand cares. When done right, this can yield brand loyalty.