I Love Hong Kong // Web City Guide

Web design, web development & Social Media management

THE CHALLENGE

To redesign I Love Hong Kong website, a local city guide, turn it into a scalable platform to dominate the local business marketplace and increase the website traffic and social media engagement.

The Strategy

Using its prioritary I Love Digital CMS, Catalyst designed and built a cityguide and lifestyle portal, www.ilovehongkong.hk. Catalyst managed the project from start to finish, covering UI/UX, web design, web development, SEO and SEM.

In charge of the I Love Hong Kong Facebook page and Twitter account, Catalyst publishes regular social media posts relaying I Love Hong Kong content, challenging fans to discover Hong Kong and inviting them to share pictures and videos of Hong Kong with the aim of driving traffic to the website.

The Results

  • Website Portal: Outstanding traffic performance, with more than 150,000 users engaged contributing over 250,000 impressions each month and establishing the portal as a category leader in Hong Kong.
  • Facebook: 36,200 Facebook fans, an increase of engagement and organic reach with a sector-leading result of over 500 reactions (likes, love and wow), 30 comments and 40 shares per post.
  • Twitter: 10.9K followers – Increase of engagement with an average of 10 RT and likes per tweet.