HK Express // Offline to Online campaign

Offline to Online campaign

THE CHALLENGE

HK Express needed an innovative O2O campaign to promote their Japan routes.

THE STRATEGY

Catalyst devised a city-wide scavenger hunt which unlocked content, allowed you to share with friends & gain points along the way. All for a chance to win prizes from HK Express. Catalyst created a QR code activated web app, packed with features that you would usually only see on native apps. No downloads required, plenty of action and features. It was a hit with both HK Express and their customers and is now a white label solution powered by Catalyst.

Services: Concept, Architecture, wire framing and web design, Web development, QA and user testing, secure server set-up and security features, User tracking & reporting, Live Ranking System, Social Referrals System, Bespoke user content areas, Login & Sign Up with validation, User Profiles, QR code activated content.