ghd // Media Launch event

Media Launch event

THE CHALLENGE

ghd needed an innovative creative media event to launch two new stylers whilst also showcasing their new ‘Queens’ concepts. One styler featured predictive AI technology, the other was an all-new curling tong, whilst the Queens concepts were all glamour.

THE STRATEGY

Catalyst split the event into zones, bringing to life the Queen Key creatives, allowing guests to star as Queens in the zones. The event also featured futuristic AI mannequins which allowed stylists to showcase the all new technology. Models and dancers were used to complete the show.

Services: Concept development, Event design, Stage management, Production sourcing, Production management, Brand ambassadors, scripting & training, Entertainment.