Radian Partners is a progressive private investment firm focused on sustainable impact investments. Set out to champion that profit, purpose and long-term returns can be aligned. The challenge was set to create a brand identity that reflected Radian Partners’ ethos and core values and attract like-minded investors.
The focus was on striking the right balance between the traditional investment models and a non-traditional financial advisory company with a future-forward, sustainable approach to investment.
The complete brand package included: brand positioning, a corporate website design, copywriting and video, a motion graphics animated logo, brand style guide and a brand collateral package across print and digital suites.