HK Express needed an innovative O2O campaign to promote its flight routes in Japan. On the cusp of a brand overhaul, they wanted to move away from the usual focus of being an airline by creating a fun, content-led engagement campaign.
Catalyst devised a city-wide scavenger hunt for customers in which they could unlock content, share it with friends, and gain points along the way. The reward? A chance to win prizes from HK Express.
To facilitate the scavenger hunt, Catalyst created a QR code activated web app packed with features that you would usually only see on native apps and no download was required. With each point collected, a new destination-focused piece of content was revealed.
The campaign was a hit with both HK Express and its customers and is now a white-label solution powered by Catalyst.