ghd // Sensory Pop-Up
The Challenge

Hairstyling product brand, Ghd, launched a new styler in Asia called The Nocturne Platinum Professional Styler. The company wanted to build awareness and excitement with the general public and the press by bringing the concept behind the product to life.

Our Strategy

To promote Nocturne and improve brand awareness, Catalyst designed a sensory playground named the House of Ghd. It opened it’s doors and welcomed all to live and experience the playful, mysterious, fierce, and glamourous sides of the brand. In order to raise awareness and further the reach of the campaign, the pop-up was designed for content creation with UGC opportunities in every corner. Plus, it offered the chance for guests  to take home a little ghd magic. 

Hong Kong
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