Catalyst was challenged to transport FWD’s Senior Management and ExCo into the millennial mindset at the annual conference program. The goals were for senior leadership to better understand the needs, desires, and influences of the audience and to share the CEO’s vision for a forward-thinking and tech-savvy business.
HiVE 2016 marks the 2nd annual gathering for FWD’s senior management and ExCo. As the name suggests is intended to be a buzzing place of ideas, connections and community. Building on the success of the 2015 HiVE summit, HiVE 2016 delivered a more immersive, technology enabled and inspired conference focusing on positive disruptive thinking, creativity and innovation.
Throughout the two days, delegates were inspired and educated on new technologies and methodologies shaping the industry and the world, influencing millennials / the FWD customers of tomorrow.
Outside of the conference, delegates got a taste of the very best in digital technology. Tilt Brush by Google VR unleashed inner creativity. Whilst delegates were offered an exclusive opportunity to drive the future and live life in the fast lane with Formula E’s racing simulator to commemorate the FWD sponsorship of the inaugural 2016 FIA Formula E Hong Kong ePrix.
The culmination of the event was the gala dinner, an experience filled with interactive and mesmerising experiences. To celebrate FWD’s proudly Asian heritage and the successes of welcoming new markets in 2016, the Innov-Asian gala dinner was transformed into a bustling night market featuring food stalls representing each of FWD’s markets.
A line-up of first-class speakers was curated for the positive-disruption themed program, from the world of social media, technology and marketing.