ALFOT // EVENT
The Challenge

Live At Aloft Hotels is hosting a Homecoming Tour where global superstars go back to their home towns and play one-night exclusive shows in Aloft’s newest and most notable hotels. Supporting agency Sense, Catalyst was asked to create shareable moments and gifts for guests at the high-profile event, as well as asking for assistance in finding an energetic staff to facilitate the events.

Our Strategy

Catalyst tapped our extensive staffing network to find the individuals who would best represent the hotel while ensuring every touchpoint was perfectly managed. 

Shareable experiences were created by hiring live illustrators to sketch guests on-site and send them the digitized versions of the illustrations, ready to upload to social media. Additionally, a personalized GIF photo booth was incorporated to create more shareable content and bring the retro theme of the event to life. 

Client
ALOFT
Year
2019
Service
Location
Australia
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