Calvin Klien // Sponsorship Activation: Data Capture and Brand Exposure

Sponsorship Activation: Data Capture and Brand Exposure

THE CHALLENGE

For their sponsorship of the annual Hong Kong Moontrekker race, Calvin Klein wanted to create an activation which embodied their slogan – My Moves #Mycalvins, capturing data in the process.

THE STRATEGY

After a long race we wanted to give participants an experience which captured their achievement. Creating a celebratory moment which they would want to share with friends. We developed a creatively designed 360 photo experience which included visuals from the Calvin Klein portfolio, quite literally capturing participants ‘Moves’.

Brand Ambassadors were on hand to capture participants data as they enjoyed the experience. Encouraging them to share to social media with the Hashtag.