Bloomberg // Business is yummy

Brand activation

THE CHALLENGE

For their launch of Bloomberg Asia, Bloomberg wanted to reconnect and become front-of-mind with their media friends and advertising clients.

THE STRATEGY

Sweet treats never fail to please. Hedging on Bloomberg’s overarching campaign “Business is…”, Catalyst powered up “Business is yummy” with a custom-built ice cream cart delivering delicious afternoon pick-me-ups to top media-buying agencies.

Brand ambassadors were on hand to engage Bloomberg’s top clients announcing the launch of Bloomberg Asia, with fun branded photo opportunities using a fully customised, mobile photo booth, designed to capture contacts. Photos were embedded in a custom portal page dedicated to Bloomberg Asia that got people visiting the page when they were back at their desks.

The experience enabled Bloomberg to connect with its top clients to promote their new media platform.